03 October, 2010

Pay for three, get two.

Marketing messages and ads in general usually try to insult your intelligence. There are washing detergents with magical molecules like ultrons and dirt-punchers which clean and bleach new white shirts into white shirts. There are hair models who have digital enhanced hair which would put Lara Croft and the Tombraider animation gang to shame.There are fairness cream ads (a uniquely Indian proposition) and pimple removal cream ads with women, who after using the cream, get a) married, b) become beauty queens and now with the market research teams capturing the changing aspirations of a nation, c) become wildly successful careerwomen.
IF this is not insulting to women, I am not sure what is. 

You are always saving more and more and getting much more free for improved products, while spending more and getting less. There is always an asterisk at the end of price points.
I write these posts over a couple of days. The CWG 2010 inauguration telecast just got over on TV - I regret not going there. It was great and filled me with pride. To see the entire stadium get up when the Indian team walked in made me well up a little bit. I should have bought more tickets. Instead, I bought only 2 and my father and sister ended up going. They tell me that it was even better inside the stadium. Everyone was happy and the crowd was judicious in their behaviour - cheering Manmohan Singh and Sheila Dixit and booing Kalmadi and ignoring Prince Charles and his wife.

*What if more marketing budgets could be allocated to product research or better distribution arrangements, which would either increase company profitability at the same prices, or maybe even pass some benefits to the consumer.I think that there is a bit of game theory going on here as well. If Firm A is advertising, firm B also has to advertise else is loses out, even if the products are similar. Thats positive ROI at a firm level but it might mean a less than optimal ROI at a market level. At the same time, if I advertise my cola, I am sure I help all the other colas in the market. Therefore, my behaviour and decisions affect the others and there is a global maximum (or two) and local maximums. Hmm.

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