18 June, 2008

Traffic management

option 1: Option 2:
Option 3:
I think that the government here is trying hard with number 1 (massive infrastructure investment), but what is really needed is number 3. That is all I have to say about that.
I have not been able to come up with something very interesting to write about for the past few weeks, may be that is just a reflection of life these days. Staid, plain, mundane, routine are the words which come to mind.
Workwise, things are ok. A few clients and a few potential clients. The gathering inflation rain clouds have managed to take the joy away from the early showers / timely monsoons. Things will get worse from a business point of view as the government takes steps to dampen demand. However, since we are a tactical marketing arm and not really into branding, we should be hit at the end. When tactical spend is getting hit, things are going to be so bad anyway that it wont matter.
Personal life wise, things are just about ok. Things are moving and not moving and all I want to do is to do the right thing. Doing the right thing implies taking a decision. Decision making, by my definition, is 1)selecting option out of many, 2)based on a predetermined set of criteria, 3)using the best possible information.
The information can only be best possible, because perfect information would mean that there is an equation which has to be solved, not a decision to be made.
I guess the reader and author both by now have realised that the author is in a rut!

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